No coding or technical background required. The course is built for complete beginners and walks you through every step with clear, visual demonstrations — one short video at a time.

The course is designed around a 10-day launch path — roughly an hour a day of training plus build time. You work at your own pace, so you can move faster or slower, but most founders have a live site within about 10 days.

You get access to our private community of fellow founders building their sites, plus the alumni resource library. You can post your site for feedback, ask questions, and learn from others who've worked through the same steps.

The design principles taught in the course are the same ones used on real client sites. Follow the steps and your finished site will look like it was built by an agency — because it's built the same way.

Plan for roughly $200–$500 in your first year — domain, hosting, and a small number of paid plugins. The course shows you exactly where to spend and where to save, and keeps your tool stack deliberately lean.

Beyond hosting and a domain, no. The course teaches a lean plugin stack and uses AI tools in your browser — not bloated plugins bolted onto your site. You won't be pushed into a pile of subscriptions.

Yes. Module 5 covers full e-commerce setup with WooCommerce — product pages, payment processing, checkout flows, and turning visitors into customers. If you're a service business instead, the course covers a booking and contact flow.

Yes. Speed and mobile optimization are covered in detail, including the specific techniques to pass Core Web Vitals and look right on every screen size.

You own everything — your domain, your hosting, your content, and your design. Unlike locked-in website builders, you're never tied to a proprietary platform you can't leave.

AI is woven through the whole course to speed up content, design, and planning. But it enhances the process rather than replacing it — you'll still understand how your site actually works, so you're never dependent on a tool you don't understand.

Yes. Technology changes fast, so the course is updated regularly to keep pace with WordPress, AI tools, and best practices. Your access includes those updates.

Yes — a full 30-day refund. Try the entire course, and if it's not for you, email us for your money back. No questions asked, no hoops to jump through.